Balance Contains a massive 750MG of 100% pure certified South
African Hoodia from the Kalahari Desert. On November 21, 2004
CBS correspondent, Lesley Stahl reported on 60 Minutes that
a strange little plant, Hoodia Gordonii, “... is a natural
substance that literally takes your appetite away.”
According to CBS, “Scientists say that it fools the
brain by making you think you’re full, even if you’ve
eaten just a morsel.
Hoodia gordonii (pronounced HOO-dee-ah) is also
called hoodia, xhooba, khoba, Ghaap, hoodia cactus, and South African
desert cactus. It’s actually not a true cactus at all, but
rather is a succulent with sharp spines, that resembles a cactus.
Hoodia is causing quite a stir for its ability to
suppress appetite, thereby promoting weight loss. The CBS television
news program, 60 Minutes, and the British network, BBC have already
featured stories about Hoodia.
Hoodia Gordonii can only be found in the semi-arid
deserts of South Africa, Botswana, Namibia, and Angola. Hoodia grows
in clumps of green upright stalks.
It takes about five years, or more, before Hoodia’s
pale purple flowers appear. After that time the plant can be eaten.
Although there are at least 40 known varieties of Hoodia, only the
Gordonii species is believed to contain the natural appetite suppressant.
Modern scientists only recently discovered Hoodia,
however the San peoples, or Bushmen, have been eating it for centuries.
These indigenous people, who live off the land, traditionally cut
off part of the stem and eat it to stave off hunger and thirst during
their arduous hunting trips across the desert. They also eat it
for various medical issues, but, to date, no modern research has
been done on those uses.
In 1937, a Dutch anthropologist studying the San
people noted that they used Hoodia to suppress appetite. But it
wasn’t until 1963, when scientists at the Council for Scientific
and Industrial Research (CSIR), South Africa’s national laboratory,
began studying Hoodia. Initial results were promising – lab
animals lost weight after eating Hoodia Gordonii.
After 30 years of research, the South African scientists
at CSIR isolated the active ingredient in Hoodia, and obtained a
patent on the molecule in 1995. It is a steroidal glycoside, which
they named P57. The South African government then licensed the patent
to a British firm named Phytopharm.
Then, Phytopharm licensed the patent to American
drug giant, Pfizer. The intent was to use the molecule, P57, as
a base, to mass-create an artificial drug to meet the demands of
millions of people. After three years of investigation, Pfizer pulled
out of the deal, saying it would be too expensive to ever bring
In December of 2004, Phytopharm licensed to Unilever,
who has promised to bring this man-made drug to market.
It remains to be seen if a weight loss drug utilizing
P57 will ever be realized.
In the meantime, while you wait and wait for the
artificial product, Hoodia Gordonii Plus, a whole plant formula,
is available right now. You can order this very minute, and become
friends again with your reflection in a full-length mirror.